Time for a little Q&A with President!

You guys remember that show "Blues Clues"?  Remember..."MAIL CALL!!" Come on, you know, not only the song but the dance that goes along with it as well!  Ok, it's totally dorky of us to make that reference but we had the chance to sit down with the President of Shore Thing Marketing, Inc. and pick his brain. So we've got some news!

In a recent interview, President Rich Dinella offers some insight on the company's core values, answers some commonly asked questions, and talks about Shore Thing Marketing's future.  Check it out!

What's so cool about Shore Thing Marketing?
 "Our culture is defined by  high energy.  I've chosen to surround myself with an ecletic group of young professionals. Most members of our team have had very little professional experience.  Our dedication, and hands on training enables us to pull candidates from various educational backgrounds and develop them into successful leaders in business.  Candidates are offered unlimited upward mobility, and successful ones are trained for management." "My degree is in Computer Information Systems".  I wasn't looking for sales, marketing, or management when I first started.  I was looking to start my career, a place I would be excited to go to work interact with my co-workers and clients.  I wanted to feel like a part of an organization," states President Rich Dinella. 

What is it that Shore Thing Marketing actually does?
"Oh, that's simple!  We build sales teams for Fortune 500 clients.  We focus our efforts on a face-to-face, relationship based marketing approach, where we're able to bring our clients long term customers while  increasing brand recognition and level of customer loyalty. Things have gone really well so far (could be because we're incredibly good looking), so we're looking to not only expand our sales and marketing departments, but expand our client base and dabble into some new, trendy industries as well".

What are the advantages your services provide for a client?
"For clients that do not have internal sales or marketing teams, we offer a service that is more effective in reaching their target markets than more traditional forms of advertising.  (You know --the traditional forms you learn about in school: catalogs, media, telemarketing, commercials, or print advertisements)  Because our scope and range of services is unlimited, clients that have an internal sales force often find that our teams will outperform their own and will do so at a lower cost.  Large companies need sales, and are looking to do it at a low cost.  That's where we step in."

Why do you consider yourself "the future of outsourced sales?"
There is more to this claim than simply the growing business trend of increased outsourcing and the popularity of face-to-face marketing and sales in the modern age of information.  We pride ourselves on the ability to adapt to changes in the business world in order to meet whatever challenges face us.  By developing every candidate from the entry level position, we ingrain an impressive work ethic and possess the utmost integrity. Couple that with our innovative thinking and it's impossible to not be "the next best thing!"

What makes Shore Thing Marketing, Inc. different from a multi-level marketing firm?
Shore Thing Marketing is a direct sales and marketing company, not a multi-level marketing firm.  Shore Thing Marketing specializes in direct sales, which is the selling of a product or service through direct, person-to-person contact.  While we are similar to direct marketing firms, we do not operate through catalog and/or phone sales, which typically define these businesses.  According to the Direct Selling Association, direct selling is a robust industry with U.S. sales totaling approximately $30 billion in 2008 and more than 74% of the American public having purchased goods or services through direct sales companies.  Direct selling refers to a distribution method, whereas multi-level marketing refers to a type of compensation plan.  At Shore Thing Marketing, our sales professionals are compensated solely on one's own product sales.  In a multi-level firm, representatives are compensated based not only on one's own product sales, but also on the product sales of one's "downline" (the people a representative has brought into the business).  In a multi-level firm, each representative is responsible for recruiting his or her own sales team, and is never able to surpass any members "upline" from him or her.  At Shore Thing Marketing, there are no such compensation plans or restrictions, and the success of each individual is limited only by his or her own efforts.  Additionally, Shore Thing Marketing manages recruiting internally for its sales professionals, allowing our representatives to focus on building their own skill set for success.  Finally, neither direct sales nor multi-level marketing firms are considered part of what is termed a "pyramid scheme".  A pyramid scheme is a non-sustainable business model, characterized by promising participant’s payment or services in exchange for enrolling other people into the scheme or training them to take part, rather than supplying any real investment or sale of products or services to the public.  Often, pyramid schemes will request payment up-front in order for an individual to join the "business".  Pyramid schemes are a form of fraud, and reputable companies do not retain such organizations for direct sales campaigns.

So those were all the questions we had for today.  Stay tuned for our next blog!